The key component of any individual and organizational performance is the ability to translate high level strategy into actionable tactics. The ability to be proactive and juggle the many demands of driving revenue for your business requires a framework for the knowledge you possess. Without this framework, the demands of the day, the constraints placed on you by your organization, and the requests of clients and prospects could become overwhelming. In this interactive and lively session, attendees learn the ability areas that they absolutely must be in command of in order to succeed in driving revenue. By breaking down the buying and selling cycles from earlier sessions, attendees will learn that all activities and processes neatly fit into the 9 Selling Ability Areas identified by the United Professional Sales Association.